The ads that I have chosen to analyze are both car ads, one being for the Lincoln MKZ and the other for the Nissan GTR. They are both found in the July 2011 edition of Automobile magazine. This magazine is intended mostly for men who are interested in cars. In the Lincoln ad, it is a picture of the front of the car in what seems to be a warehouse. The largest print says “NOBODY’S FOOL.” in thin letters across the top of the page above the car. Other text describes how normally the terms “luxury”, “41 city mpg” and “reasonably priced” normally are a contradiction when it comes to discussing cars. The Nissan ad has much more text then the Lincoln ad does. In summary, the text details the improvements made to the car’s engine, the improved performance on a track, and includes Nissan’s motto “Shift_the way you move”. There are also what appear to be sketches of Germany’s NΓΌrburgring and performance charts. These sketches are a reference to the main text at the top, which reads, “We didn’t just go back to the drawing board, we went back to the track.” The reasons that I chose these ads are that I have a strong interest in cars, the Automobile magazine was sitting on my desk, and they were on the front page and back page of the magazine. Though the ads are both for cars, they could not be more different. The Lincoln ad is geared to an older audience that is concerned with style, luxury, efficiency, and reasonable affordability. The GTR ad is aimed at a younger generation of males who are looking for a thrilling car which performs at a high level and can compete with super cars such as Lamborghinis and Ferraris for a fraction of the price. Both ads are most likely aimed towards men, specifically men who are interested in cars enough to buy a magazine such as this. Therefore they are assuming that these men care enough about cars to invest upwards of almost 90,000 dollars in a car such as the GTR.
