1. The piece is arguing that Americans are so used to the crutch of a picture, graph, video or heading that when presented with a block of text and asked to find useful information within it, they are unable to do so. This is obvious by the situations presented by the author. He gives an example of a Boston man's uneasy reaction as well as another man from Chicago with a similar response. The examples show how unappealing and difficult a solid block of words appears to today's Americans.
2. The hyperbole used in the piece is comparing the block of text to an almost Godzilla-like character that is terrifying to the entire American public from coast to coast, in every city. It gives the piece a light hearted feel while still getting across the point that Americans all over have become too reliant on crutches to gather useful information.
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